After watching a quick segment on G4TV's Attack of the Show describing the store, I decided I had to go see it for myself. The Wired store is full of cool, interesting new gadgets and gizmos. From 3D TV stuff, home videoconferencing through HDTVs, sumo robots, to compost toilets, there's a wide range of interesting stuff "wired" into the newest technology. There's also complimentary Arizona iced teas in their refrigerators, but I didn't partake. It's a great way to kill a half hour or more looking through the stuff on all three levels. But hurry, as they will only be there through December 26th (hence popup store), and they're closed on the 25th.
Here's the AOTS feature in case you need more convincing to go take a look: http://g4tv.com/attackoftheshow/exclusives/73172/WIRED-Store-Adventures-with-Diana-Falzone.html